Creitalia Group has won the national public tender for MEPA regarding the design, construction and management of the new tourism web portal dedicated to tourism in Orvieto and it’s 12 municipalities, as well as the management of social media channels.
The main objective is to improve and strengthen the territorial tourist information. The project aims to provide Orvieto and its territory with a modern, international, easily navigable and rich in content tourism promotion portal. One of the main objectives is to stimulate, through the web portal and related social media channels, a change in the mentality and heart of both individual travelers, Italian and international tour operators, and travel agencies. Make them aware of what kind of “destination” Orvieto is and that it deserves at least 2, 3 or more overnight stay. If the web portal has an informative, consultation and programming role, the communication plan developed and entrusted to the more “everyday” social management, is a strategic element of in-depth analysis, dissemination and ability to excite the user through a creative communication, varied and engaging. Of fundamental importance is the fact that every visitor can become a “small influencer”, that is also a source of promotion.