Creitalia Group has won the national public tender for MEPA regarding the design, construction and management of the new tourism web portal dedicated to tourism in Orvieto and it’s 12 municipalities, as well as the management of social media channels.

The main objective is to improve and strengthen the territorial tourist information. The project aims to provide Orvieto and its territory with a modern, international, easily navigable and rich in content tourism promotion portal. One of the main objectives is to stimulate, through the web portal and related social media channels, a change in the mentality and heart of both individual travelers, Italian and international tour operators, and travel agencies. Make them aware of what kind of “destination” Orvieto is and that it deserves at least 2, 3 or more overnight stay. If the web portal has an informative, consultation and programming role, the communication plan developed and entrusted to the more “everyday” social management, is a strategic element of in-depth analysis, dissemination and ability to excite the user through a creative communication, varied and engaging. Of fundamental importance is the fact that every visitor can become a “small influencer”, that is also a source of promotion.

Logo

The logo aims to visually unify the Orvieto area as a travel destination. The choice to use the symbol of the geographical pointer in its most classic form as to represent an “arrival at destination”, enhancing what unites its realities, and lifestyle. Hence the international concept of “Live like We live” (how we live), communicating a more experiential approach. It encompasses the whole territory, its history, experiences and products.

History and art: represented by the Cathedral of Orvieto. Experience, culture and lifestyle: The cottage that refers to the traditions that have been handed down from generation to generation throughout the territory.

The working land: indicative of a territory with a strong agricultural connotation and its wealth of products such as wine and food specialties. The choice to use multiple levels in the representation of the territory is a tribute to its authenticity. Rich in hills and villages, this has meant that traditions have been maintained over time, protected from excessive commercial contamination.

The “O” of Orvieto symbolically embraces all the surrounding territories, both from a geographical and a historical point of view. The color scheme of the logo recalls the colors of nature, the undisputed queen of this geographical area.

The logo transmits in a single image the close connection that exists between the territory and its culture, its habits and its lifestyle. The final invitation – “Live like We live” – suggests to visitors from all backgrounds can live this experience, to bring with them on their return maybe a simple recipe of a dish, but with the knowledge that it comes from far away.

Web portal

It aims to create an online showcase that is easily navigated and can be consulted from any multimedia device (PC, tablet, smartphone).

A clear and well-structured web portal in different thematic sections, which represent exhaustively and effectively all the most interesting aspects of the city, the surrounding Municipalities and their attractions and peculiarities. A promotional tool with useful information, advice, holiday and leisure opportunities for diversified types of tourism and tourists. Particular attention was paid to creating a modern structure, to attract an ever increasing number of curious and passionate travelers, rather than just hit-and-run tourists.

www.liveorvieto.com

Social Media

Daily posts for each of the established channels, with the aim of making the most of the various characteristics and various audiences. The content plan includes a constant and continuous comparison with the administrations of the Municipalities affected by the project, regarding the planning of events and events to be promoted. The content (photos, links, videos)concerns: presentation of the territory, information on events and manifestations, travel itineraries and useful advice, promotion of less known places and realities, lifestyle promotion of the territory, amplification of the contents of those who tell the territory online and offline – be they top influencers, specialized operators in the sector, simple visitors or residents (artisans, entrepreneurs, farmers, wine producers, etc.) who become “testimonies” of the territory.

The management and monitoring service takes place through the manual analysis of the internal data of the individual social profiles (insights) and the use of automated management platforms.